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I’m not sure the last time
any of you tried to buy tickets via Ticketmaster, but
what a joke! If you are waiting in line at the “secret”
location no one else knows about, forget it. You won’t
get tickets any faster than the rest of them if you even
succeed at all. Digital wait rooms? Forget it. And
have you actually called them lately? You hear the busy
signal swan song. Concerts sell out in a matter of
seconds but when you see no one in line actually
purchase tickets, you have to wonder who gets them.
Scalpers. Good for nothing cockroaches of the industry
who try to make a dime off of a desperate, dedicated
fan.
Actual ticket face prices
for some artists are getting out of hand already setting
the benchmark too high. Madonna tickets are up to
$385. The Rolling Stones get away with charging up to
$575 a ticket. And the worst part of it all is people
are paying that much! Are the Stones that strapped for
cash that they have to charge that much for a ticket or
do they do it because they can? Not hardly. In 2005
their A Bigger Bang tour racked in a cool 162
million dollars in ticket receipts alone. Artists also
make some $150,000 per show in merchandise alone and
often times get multi-million dollar advances for
tour-only gear.
Bands may take pride in the
fact that they can sell out a concert in seconds, but
can they take pride in the fact that their fans will pay
for overpriced seats? Scalpers and vendors are the
first to buy these tickets at bulk, making it hard for
the loyal fan to get them first. In Chicago, season
ticket holders for the Blackhawks get first dibs on any
concert that comes through the United Center. Given
this is more of a ploy to save a sport that is fading in
its own previously bright twilight but at what cost to
thousands of others? Blackhawk attendance is at an all
time love but season tickets sales are on the rise. So
great if you are one of those people, but are they going
to see bands that comes through there? Probably not.
So what they do is buy those tickets and then resell
them at outrageous prices. Again, we, the fans are
ripped off forcing us to go elsewhere to find concert
tickets through alternate avenues.
EBay has become a popular
site for finding those “hard to get” tickets, as well as
StubHub.com. It seems that auctioning tickets is the
wave of the future. Even Madonna is joining in on the
fun by holding her own auctions. At least she saves the
best seats for her fans, but she just wants to make sure
she gets the profit, not someone else. If you can
afford to pay $1,000 for a ticket, great, more power to
you. For the rest of us, tough shit. By these numbers,
Madonna is set to break the single female ticket sales
record at 200 million plus on a single tour. Most
artists, when the venues house more than 5,000 demand
25% plus for ticket sales. So, by these numbers Madonna
is set to get over $50 million for a single tour. That
doesn’t even include promotion contracts and merchandise
deals. She is set to make over $120 million – take home
– when all is said in done. By cutting out the scalper
from her sales, she’s taking in 200% more in revenue –
at your cost.
But what can we do? In all
honesty, we will continue to wait in line or online or
on the phone and hope it will be our lucky day. I’m
always happy to pay $20 in fees to Ticketmaster so they
can continue to support the scalpers. |
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Madonna
will make well over $100 million off of you next
year thanks to ticket price gouging. |
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